AI-native creative agency
Paid media that runs itself. Auditable by default.
Briefwave deploys one always-on agent per ad account. It bids across Meta, Google, TikTok, LinkedIn, and programmatic in real time — rotates creative nightly, reallocates budget by the hour, and posts a weekly ROAS report to your dashboard. No account manager in the loop.
- Spend band
- $5k–$50k / mo
- Pricing
- Flat, not %
- Reporting
- Weekly, on demand
- Channels
- 5 live
Live channels
- MetaAdvantage+ & manual
- GoogleSearch, PMax, Display
- TikTokSpark Ads & catalog
- LinkedInB2B lead gen
- ProgrammaticDSP-native inventory
What the agent does
Six jobs your in-house team would normally cover.
Run together by one signed-in agent. No spreadsheet hand-offs, no 3am Slack escalations, no percentage-of-spend retainer.
Always-on bidding
Evaluates auctions every few minutes across five channels. Reallocates spend within the hour when ROAS drifts.
~9 minmedian reaction timeCreative rotation
Pins losing variants, lifts winners, stages new variants nightly. 30-day fatigue window per creative.
Nightlyrotation cadenceCross-channel budget moves
Shifts dollars toward the channel with the best marginal ROAS — never toward the loudest one.
12+channel rebalances / wkWeekly ROAS report
Posts to your dashboard, Slack, or email — auto-generated, human-readable, and a copy of the underlying ledger.
Mon 09:00local timezonePacing guardrails
Caps daily spend at a percentage of monthly plan. Pauses on auction anomalies. Respects platform self-attestation.
±2%plan pacing toleranceHuman overrides
A bidding policy in plain English. Compliance teams can edit ceilings, floors, and exclusions — and the agent obeys.
Read & editno PhD required
The thing competitors under-invest in
An immutable ledger behind every bid.
Every auction the agent touches is recorded: timestamp, channel, campaign, decision, dollar amount, and the rationale the policy produced. Compliance teams replay it like a git log.
Signed
SHA-256 hash chained per account; tamper-evident.
Replayable
Re-run any decision against the policy that was live at the time.
Exportable
CSV / JSON / Parquet on demand. No redaction of spend trails.
Explainable by design
A bidding policy you can actually read.
Compliance, legal, and the client all read the same file. You can edit ceilings, floors, exclusions, and creative-frequency caps — and the agent will surface the diff before saving.
Targets
Quarterly ROAS floors per channel, monthly CPA ceilings per campaign, plus soft-launch curves for new SKUs. Each target is a named rule with a version, author, and last-edit timestamp.
3.4× ROAS
default floor
Flat, transparent
You don't pay more for getting bigger.
Spend grows. Our fee doesn't. Compare that to the percentage-of-spend lock-in baked into traditional agency retainers.
Briefwave Standard
$2,400/ month, flat
- One ad account signed in & monitored
- Up to 25 live campaigns
- Weekly ROAS report (auto-posted)
- Editable policy file w/ audit log
- Slack & email push on demand
Briefwave Multi-brand
$4,800/ month, flat
- Up to 5 ad accounts (sub-brands OK)
- Up to 100 live campaigns
- Per-account ledger + consolidated view
- Compliance team seat w/ SSO
- Same-day policy edits
Same outcome, three prices
- BriefwaveFlat, no % of spend2,400 USD / month
- Typical agency% of ad spend15% × $30k = $4,500/mo
- In-house teamMedia buyer FTE$5.5k–$8k loaded / month
Worked example: a $30k/month brand pays $2,400 to Briefwave vs. >$4,500 to a percentage-of-spend agency, with a higher-quality ledger and Slack-pushed reporting.
Accountable automation
Built for the regulators your legal team already knows about.
EU AI Act, US state-level automated-decision laws (Colorado, NYC Local Law 144, California ADMT rules), and Canada's ADM directive are bending the category toward automation you can defend. Briefwave's default posture is to be defensible.
Request the compliance packPolicy is the system
No statistical black box. The bidding policy is a version-controlled file with named authors.
Disclosed to platforms
Inventory-block lists are surfaced to Meta, Google, TikTok, LinkedIn. No veiled workarounds.
Replayable decisions
A regulator (or your legal team) can replay any decision against the policy that was live.
No spend-floor commitment
You can pause the agent for 30 days without losing the ledger, policy, or history.
Frequently asked
The questions buyers and compliance teams actually ask.
“We were looking for an agency that could survive our procurement and legal review. Most couldn't. Briefwave passed because their policy is a real file.”
Talk to us
15 minutes. We'll connect an agent to your ad account live.
Best for growth leads at brands spending $5k–$50k/month who are tired of retainer arithmetic and want to see one of our bidding agents at work.
Good to bring
- Current monthly ad spend, split by channel
- The last 30-day ROAS report (any format)
- Whoever signs your agency contract, if relevant
Briefwave is built by an engineer with two decades of mobile, systems, and AI-tooling experience — currently inside the BBDO global network.